Friday, February 3, 2012

Leadership and Long Copy

Bondi Beach Report: Cloud, pause in rain, swell, a preponderance of beards, Vans and rolled up chinos.
Listening to: My inner monologue.
Writing Status: Day's writing complete, happy.

Has advertising lost its way, or have our attention spans been shortened so that we are no longer appreciative? An example of outstanding long copy, for Cadillac.